When you ask UBT’s John Sutera about his customers, his face and eyes light up. He loves to see them — “Not over Zoom, preferably, I really like to go see them in person,” he says. He goes out of his way to connect with customers and understand the many facets of their lives, from family and finances to business operations. Knowing his customers well is what leads to exceptional service and finding the right financial solutions to help people live the lives they want for themselves.

Ask Rosemary, one of those beloved customers, about John and you’ll find she lights up the same way. “John and his wife Janet truly are part of our family, that’s so true,” she said.

It’s the kind of connection you don’t always find in today’s fast-paced world. It takes a little extra effort, a little more attention to detail, and that’s just how John would have it.